Identity
Systems
Full identity systems built from the ground up. From logo and typography to color and voice, we provide everything your brand needs to exist with authority in the market.
00 — The Studio
Boutique visual design for games & entertainment. Small by design. Built from the inside out. Full attention on every project — no hand-offs, no filler.
Begin the HuntStudio Kanonik is a boutique visual design agency based in Santa Monica, built for the games and entertainment industry. We work with studios, publishers, and creators who need identity systems, marketing creative, and brand strategy that can keep pace with the work they're making.
Founded by Oscar de Leon-Sulecio and Kristie Kelley, the studio is small by design. Creative direction and production ownership in the same room, from brief to delivery — no hand-offs, no filler, no gap between the vision and the execution.
We don't take on everything. We take on the right things, and we see them through.
Small Team.
Big Impact.
Oscar de Leon-Sulecio sets the creative vision and quality standard for everything Kanonik produces. With over 20 years inside the games and entertainment industries, he has contributed to the launch of five Activision titles, led visual design for the sports and movies verticals at Paramount+, and built creative for game trailers, social campaigns, and global marketing launches.
He has sat inside the departments where these decisions get made — and where the wrong ones cost real visibility. That experience is the foundation of everything Kanonik produces.
Kristie Kelley owns every project from brief to delivery. As Executive Producer, she ensures that Kanonik's work stays on track, on budget, and meets the quality standard Oscar sets — every time. Her background spans decades of experience in customer success, copywriting, and design production, giving her the fluency to operate at every level of a project.
She is the reason clients always know where their project stands — and why it always lands where it should.
Every pixel earns its place. Great creative doesn't come from volume — it comes from understanding the industry, knowing the audience, and refusing to ship something that isn't right. We don't generalize. We specialize.
Right takes the time it takes. This industry moves fast and ships hard, but creative that can survive a global launch without losing its identity requires care. We don't cut corners to hit a timeline.
We don't stop until it's there. The name Kanonik comes from the Kaqchikel Mayan word for "hunting" — precision, patience, and pursuit. It's not a metaphor. It's how we work.
We are small by design. We don't take on everything — we take on the right things, and we see them through. No hand-offs. No filler. No gap between the vision and the execution.
Full identity systems built from the ground up. From logo and typography to color and voice, we provide everything your brand needs to exist with authority in the market.
Campaign assets, key art, social content, and promotional materials designed to perform. Creative that moves people and moves product.
Visual direction that shapes how a project is seen. We define the visual language and carry it through from concept to campaign.
We review every inquiry carefully and evaluate whether we're a genuine fit for your project and timeline. If there's a fit, we follow up with thoughts, questions, and a path forward.